68% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 50% make a purchase within a day
75% of small business owners see internet marketing as an “effective” or “very effective” tool to attract new customers.
When asked what would most improve their businesses in 2017, 32 percent of small business owners in the Capitol One survey cited “increasing advertising and marketing.” But just 14 percent said “creating a website.” These days, however, a website should be the basis of your advertising and marketing efforts. Without one, you can’t hope to compete effectively.
The more a small business can do to build trust in the security of their website, the more likely customers are to visit, stay, buy, return, and recommend. That’s why security seals are important. Not only do they provide reassurance to customers that the website is secure and the business is aware of the risks, but customers are also so used to seeing these seals on websites, they tend to notice when a site has none.